Online shopping from the comfort of our home is no longer a retail trend. It has become part of our everyday lives. Smart mobile devices also shape new consumer behaviors. As a consequence, we observe a traffic reduction at the physical stores and an increase in all forms of online commerce.
According to a survey conducted by Ernst & Young and the Consumer Goods Forum, by 2019 sales inside the stores internationally will grow only 5%, while online sales will reach and surpass an increase of 15%.
It is true that some of you notice low visits during summer time. Might be different for each industry. However, there are periods that you have to optimize and tweak your site. Low visit periods might be the best as they get you ready for better standing after your adjustments.
You will find useful to use these first 5 tools for the benefit of your site.
The definition of content marketing provided by the Content Marketing Institute is:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”